Just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand. Nike has one of the world’s most famous logos and taglines (Just do it), but its brand is made up of other things too, such as customer service and quality of products. Many people wrongly equate brand to a logo or website colours and although these are brand elements, a brand is much more than just these graphic aspects. It’s your personality, every word you write, the fonts and colours you use, the way you make people feel when they read your books or visit your website. What exactly is a brand?īrand is everything people perceive you as. That’s not to say, however, that you have a strong and recognisable brand or one that represents you in the way you may hope.Īn authentic author brand can help you stand out from the crowd and give you the exposure you crave.Īnd no matter where you are on your author journey, it’s not too late to build yours. What on earth is that? Surely more gimmicky marketing fluff that you shouldn’t waste your time with.īut guess what, you already have a brand! Yep, whether you like it or not, and even if you’ve never given it a single thought, you have already branded yourself. You’re probably already juggling a dozen or more tools and tactics in the hope of getting more visibility and then someone throws the word ‘brand’ into the conversation. That’s the greatest challenge for any indie, raising your author profile and lifting your book above the vast competition. If you’re like most self-published authors, there is one thing you want more than anything else. In this article, Belinda Griffin from SmartAuthorsLab shares some thoughts on how to build your authentic brand. It's the words, images, and emotional resonance that people have when they hear your name or your series/book character. Branding is one of those buzz-words that can turn off creatives, but essentially, your brand is your promise to the reader.
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